About
Highly accomplished Online & Digital Merchandiser with over 6 years of experience driving ecommerce growth for leading fashion and sports brands across MENA markets, particularly within the UAE. Expertly blends strategic merchandising with marketing coordination, optimizing customer journeys and conversion through homepage trading, category management, and high-impact digital campaigns. Leverages strong technical proficiency in Magento, Algolia, Power BI, and Google Analytics to deliver measurable results and enhance brand visibility.
Work
Boutiqaat
|Online Merchandiser/ Marketing Coordinator - Fashion & Sports
Dubai, Dubai, United Arab Emirates
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Summary
Leads day-to-day site merchandising and marketing coordination for global fashion and sports brands across web and app platforms, optimizing product presentation and brand experience for enhanced conversion.
Highlights
Optimized storefront layouts for 10+ global brands, strategically sequencing SKUs and managing product categorization to maximize visibility and conversion, aligning with inventory and campaign objectives.
Oversaw comprehensive product setup and site merchandising within Magento, ensuring precise categorization, taxonomy alignment, pricing accuracy, and promotional tagging across web and app platforms.
Planned and executed 40+ seasonal and exclusive product launches (e.g., Ramadan, Holiday, Exclusive Drops) across GCC markets, aligning with shipment arrivals, inventory, and trading targets to drive significant commercial impact.
Coordinated cross-functional teams including Marketing, Buying, and Digital to ensure seamless campaign deployment and promotional accuracy, enhancing overall ecommerce performance and brand experience.
Conducted daily competitive analysis and performance reporting using BI dashboards, driving data-driven merchandising and campaign adjustments to optimize ecommerce trends and outcomes.
Alshaya Group
|Assistant Online Merchandiser
Dubai, Dubai, United Arab Emirates
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Summary
Supported daily online merchandising operations across web and mobile platforms for 7 MENA markets, enhancing product visibility and customer experience for over 1,000 SKUs.
Highlights
Optimized placement of 1,000+ SKUs across 7 MENA markets using Algolia and Magento, significantly enhancing product visibility, navigation, and customer experience.
Ensured high operational accuracy in product categorization, SKU consistency, pricing updates, and promotional activations, including country-specific discount setups.
Reduced out-of-stock exposure during peak trading periods by proactively adjusting SKU prioritization based on stock health and sell-through data, improving overall performance.
Prepared daily web and app performance reports using Google Analytics and Power BI, providing data-driven insights that supported management decisions on category optimization and campaign strategy.
Contributed to the successful multi-market rollout of American Eagle & Aerie ecommerce platforms and the MENA mobile app across seven markets, achieving 100% on-time deployment.
Core Consulting Engineers
|System Analyst
Addis Ababa, Addis Ababa, Ethiopia
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Summary
Analyzed system requirements and supported the implementation of technical solutions, improving internal process efficiency for a consulting firm.
Highlights
Analyzed complex system requirements to facilitate the successful implementation of technical solutions, ensuring alignment with business objectives.
Collaborated effectively with cross-functional teams to identify and implement improvements, enhancing internal process efficiency.
Education
Adama Science and Technology University
Bachelor of Science
Computer Science
Languages
English
Amharic
Arabic
Skills
Ecommerce Platforms
Magento, Drupal, Shopify.
Search & Personalization
Algolia, Dynamic Yield.
Analytics & Reporting
Microsoft Power BI, Google Analytics, Advanced Excel, Pivot Tables, VLOOKUP, Data Analysis, Performance Reporting, KPI Analysis.
Marketing & Attribution
App Adjust, Ecommerce Campaign Execution, Digital Marketing Channels.
Project Management
Asana.
Digital Merchandising
Storefront Optimization, Online Trading & Revenue Optimization, Category Management, SKU Lifecycle Strategy, Sell-Through & Stock Health Optimization, Conversion Rate Optimization (CRO), Homepage & Hero Banner Strategy, Exclusive Product Launch Management, Customer Journey Optimization, Product Sequencing, Assortment Planning.
Market Expertise
Multi-Market GCC Ecommerce Operations, UAE Market Trends, Consumer Behavior.
Cross-Functional Collaboration
Stakeholder Collaboration, CRM, Central marketing , digtial , infulancer team , buyers , content , design team.