HAYAT MUHABA

Optimized storefront layouts for 10+ global brands, strategically sequencing SKUs and managing product categorization to maximize visibility and conversion, aligning with inventory and campaign objectives.

Oversaw comprehensive product setup and site merchandising within Magento, ensuring precise categorization, taxonomy alignment, pricing accuracy, and promotional tagging across web and app platforms.

Planned and executed 40+ seasonal and exclusive product launches (e.g., Ramadan, Holiday, Exclusive Drops) across GCC markets, aligning with shipment arrivals, inventory, and trading targets to drive significant commercial impact.

Coordinated cross-functional teams including Marketing, Buying, and Digital to ensure seamless campaign deployment and promotional accuracy, enhancing overall ecommerce performance and brand experience.

Conducted daily competitive analysis and performance reporting using BI dashboards, driving data-driven merchandising and campaign adjustments to optimize ecommerce trends and outcomes.

Optimized placement of 1,000+ SKUs across 7 MENA markets using Algolia and Magento, significantly enhancing product visibility, navigation, and customer experience.

Ensured high operational accuracy in product categorization, SKU consistency, pricing updates, and promotional activations, including country-specific discount setups.

Reduced out-of-stock exposure during peak trading periods by proactively adjusting SKU prioritization based on stock health and sell-through data, improving overall performance.

Prepared daily web and app performance reports using Google Analytics and Power BI, providing data-driven insights that supported management decisions on category optimization and campaign strategy.

Contributed to the successful multi-market rollout of American Eagle & Aerie ecommerce platforms and the MENA mobile app across seven markets, achieving 100% on-time deployment.

Analyzed complex system requirements to facilitate the successful implementation of technical solutions, ensuring alignment with business objectives.

Collaborated effectively with cross-functional teams to identify and implement improvements, enhancing internal process efficiency.